Two massive Mac ads around Charlie Brooker's excellent opinion piece on The Guardian website.
But... Fair play to Apple for leaving the ads up, and they must be enjoying the level of debate that this article is creating. Over 6,000 Diggs so far, and zillions of comments on the thread. Given that the article was pretty much tongue in cheek, this is not bad for Apple at all.
Or to put it another way,
Mitchell (as the PC): QUICK - take the ads down - that man's being rude
Webb (as the Mac): You know what - leave them up. It'll take more than one bloke writing in the Guardian to destroy our cool image.
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