Friday, February 23, 2007


I bought the first issue of Monocle, the new magazine from Tyler Brule, today and really love it so far.

I say so far because it's huge, and looks like it would take a week to read properly.
What's impressed me is the gerneral look and feel of it, the fact that it's not scared to run very long articles (something other magazines really fight shy of), its really eclectic in the subjects that it covers, and the fact that it seems to be a labour of love, like all great magazines.

However what I'm scared of finding on going in deeper is:
- It'll be really right wing
- It'll be full of pairs of trousers for £750
- It'll be completely humourless and po-faced
- It'll be written by pseuds
- It'll love really terrible, dull, flavour of the month music
- It'll love the film 'Hidden'
- I won't like it

We'll see. I'll try to do an update at the weekend.

Update - 1st March.

OK - I've read it now, and i still love it.

Addressing the points one by one:

- Right wing? No, not noticably
- Trousers? Don't know, because cunningly they don't put prices in. What's even better is that the don't bore you with stockist information - if I want to find that jacket I'll find it online.
- Humourless? No, not with headlines like Kabul and Wireless about an arabic DJ
- Pseuds? No, except for the bit that said their favourite Sunday newspaper was Portugese
- Dull music? No, and in fact one of the plugged albums was one I'd already thought of buying
- Dull films? No, and they even plug Grey Gardens on DVD. Any fan of the Maysles...
- I won't like it? No, I still love it, and I'm looking forward to the next issue.

Terrible distribution though. The only place I can find it in London is the stall at Leicester Square tube station, and he's now sold out.

1 comment:

Anonymous said...

I bought it in Montreal airport, probably too far to go to read it regularly...

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