Wednesday, October 03, 2007

Led Zeppelin Vs the Ticket Touts

Led Zep are playing a one off gig at the O2 Arena in London on November 26th, in tribute to their friend Ahmet Ertegun.

One night, 25,000 tickets, and then that's it. Tickets were priced at £125 each, and given out by ballot, with people signing up at a special website. Supposedly millions sighed up, and by now the lucky few have been informed, while the rest of us have been disappointed.

Ticket touts are very interested by this event, because of the uniqueness of the gig, and the scarcity of the tickets. So many bands have been inspired by Led Zep, and many of the original fans fromthe 60s and 70s are now pretty wealthy people.

So how are they stopping people touting the tickets? It's all very complicared, and involves passcodes, photo IDs, wrist bands and tickets.

From the confirmation email, posted up on Ebay:

1. You have 72 hours to book and pay for your tickets.
2. Your individual passcode can only be used once and will be invalid after the deadline as mentioned above has passed.
3. NO tickets will be mailed out. All concert goers must pick up their tickets and non-transferable wristbands in advance of the show at the O2 Arena between 10am and 6pm on Sunday 25th November and between 10am and 6pm on Monday 26th November. To avoid long queues on the day of the show you are strongly urged to pick up your tickets and wristbands on Sunday 25th November or arrive as early as possible on Monday 26th November, please be aware that ticket collection will be busy at peak times and you should anticipate having to wait to be served.
4. To collect the tickets each original purchaser and the person accompanying them to the show must be present in order to pick up the tickets and wristbands. NO EXCEPTIONS
5. Each original purchaser must provide the actual credit card used for the purchase along with valid state-issued PHOTO ID in order to receive the tickets and non-transferable wristbands. All wristbands will be fitted immediately.
6. There will be no exceptions to the above, no name changes or letters of authorisation will be accepted under any circumstances.
7. On the night of the show EVERYONE will be required to present BOTH the WRISTBAND and TICKET for entrance to the show. Wristbands must NOT be removed or tampered with prior to entering the show or your access will be refused. Original ticketholders must bring photo ID to the show as they may be required to present it upon entry to the venue.
8. The original conditions of sale will be enforced. These tickets are non-transferable and any resale will void the transaction without refund.
9. If you book the tickets and are unable to attend we will refund the face value of the tickets (£125 per ticket) if you contact us before the 20th October 2007. No refunds will be accepted after this date

It sounds like this is going to be pretty hard to get round, but people are trying, both on Ebay (The passcodes to buy tickets going for typically £250-£300), and on special ticket sites like

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