Tuesday, May 13, 2008

Keith Richards' London for Louis Vuitton

One of the things I'm asked for most frequently is good examples of luxury brands using digital media. So I'm pleased to be able to present this new campaign, and slightly older site, for Louis Vuitton.

Louis Vuitton are famous for their luggage, so how better to promote it than really high quality films (think: stuff you would actually bother to watch on TV) featuring iconic celebs talking about their favourite journeys.

The most recent is Keith Richards talking about various parts of London.

Trailer here

The main site features 8 videos of Keith talking about different parts of London, including Soho, Tin Pan Alley (I love this one, partly because it features the shop in Denmark Street where I have guitar lessons), Hyde Park and The Thames.

Others in the series include Mikhail Gorbachev, Catherine Deneuve, and a double act of Steffi Graf and Andre Agassi.

Really engaging and well produced films!


Anonymous said...

Hi do you know what is name of the song playing there??

Dan said...

I think it's just random noodling - I don't think it's a proper song.

The current Journey features 3 ex astronauts, and has similar music, so I suspect it's something that Louis Vuitton have commissioned.

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