Tuesday, May 20, 2008

Design a boot for Dr Martens

I like this new Dr Martens competition, to encourage artists around the world.

Artists are given a boot template to put their design on, then other site visitors vote on the best ones. Artists are encouraged to get their friends to vote - a vote for 'love it' counts for 3 points, and 'hate it' counts for minus one. People can only vote on each boot once per day. Visitors can also embed designs on their own sites, comme ca:

There are two boot templates - 8 holers and 14 holers - and two winners will see their boot design go on sale worldwide. One winner is chosen by the public vote, and another is chosen by a panel from the fashion industry.

There are currently over 7,600 designs on the site (which is pretty incredible). UPDATE on 30th May - now over 10,000 entries!

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