Tuesday, March 08, 2011

Twitter game for VW Fox in Brazil

Excellent case study on a location-specific twitter game / campaign for Volkswagen in Sao Paulo.

The Fox is a car aimed at young people, so they organised a treasure hunt to win tickets for the PlanetaTerra festival; the more tweets, the more they revealed about the hidden tickets.

It's a great example of using twitter as a technology and mechanism, rather than a media owner.

Tipping my hat to m'colleague Andy Kinsella

No comments:

Related Posts with Thumbnails