Uniqlooks is a new site from Uniqlo, where users upload pictures of their look, taken in a very simple Sartorialist style (who in turn probably got it from ID), for others to like, and share. Each week the site will award a look of the week, as voted for by users. (Sartorialist pics are often among the most shared online, as measured by their appearance in Bitlynews)
It doesn't need to be all Uniqlo; just one bit and you qualify.
(As for me, today I'm wearing a mix of Sunspel and Diesel, with a coat from Joseph)