Friday, March 09, 2012

The genius of the Dollar Shave Club

The Dollar Shave Club launched last week with a very entertaining YouTube video.

It's a very high concept model - it's like a subscription for contact lenses, but for razor blades.  There are three options, the 'humble twin', at $1 per month, the '4X' at $6 per month, and the 'executive' at $9 per month.

It also fits into the whole 'simplicity' idea - it's very straightforward to understand.  & the ad is arguably the most arresting one of its kind since the first Old Spice Guy ad (& also borrows slightly from Orson Welles)

More at Mashable

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