She's clearly in a cold place, because she's wearing lots of layers, or rather she was when she started. Not sure how long Facebook will allow this, and is this the first time a brand's done this on Facebook?
More background here
Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - firstname.lastname@example.org All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall