Friday, August 16, 2013

NatWest's Student Tips on Vine

Today British bank NatWest has bought the promoted trend #UniProof on Twitter to promote their studen accounts (yesterday was the day British students received their A Level results, meaning that many now know whether they can go to university or not).

As you can see from these Vines, they're taking the 'Top Tips' approach, also used by Lowe's the US DIY chain - see earlier post here.

It's great that we're now starting to see so many really creative uses of Vine.  I knew it would catch on!

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