![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ36ys4ZnhVq6jHfBp4tfQKz_ZeWDHfHhJBy_Ds0hFwuTwJZiRBzGqsI_X0FG1y1VquRHseTLqEKS95DJ1co_yL3nmRrcIfjQXjTGr5ooiM9HXDA4kKBsJcBU6e_lIjdA_xdYKFw/s320/Choo_Hunt.jpg)
This is a really fun way of using Foursquare.
Jimmy Choo have set up a Foursquare account, Twitter account and Facebook page for 'CatchaChoo'
They regularly move around London, checking in to Foursquare, and placing a pair of trainers nearby and posting pictures on twitter.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgElN4BT5oraxOZgJij6jNeUq84sb8sL19etLL4YSucUd-eO9JcNOsW9V4mGTQoxaoKKbQW60dvGPu-iji3CibqFGdJCHLdpj127oa42SR87XTlRnNv8wlnECgPcjbQwwA-6X4aUw/s320/Choo+Trainers.jpg)
If anyone can find the trainers and the representative while they're still there, and confront them with the phrase "I've been following you", they get to win a pair of trainers.
I really like this because it's very straightforward, very low tech, and doesn't really need much planning or coordination. & it's fun!
Update - As Rog points out in the comments, this is similar to something done by Host for Levi's in Australia last year - only Levi's coordinated through twitter, and the Levi's reps had to hand over the jeans that they were wearing!
Another thought - does the Jimmy Choo rep get paid to visit certain places? Or at least free food and drinks? With nearly 900 followers on twitter it could drive a lot of people to the venues!
Update - 13th May - CatchAChoo was caught yesterday. Full story here. Jimmy Choo have announced that they will be repeating the game in other countries.
3 comments:
This is possibly a copy of Australia's Levi's twitter campaign called "I Spy Levis". There's a video here if you want to have a look http://www.youtube.com/watch?v=fK328bOLbN4
Thanks so much for that. Great spot!
Bugger me, I laughed at a good looking pair of trainers lying in the street the other day. Were they Choos..?
Post a Comment