Monday, July 21, 2014

Beyonce teases the Fifty Shades Teaser Trailer

Yesterday Beyonce (or, more likely someone at Team Beyonce) posted a teaser for the first trailer for Fifty Shades of Grey on her Instagram account.

It ends with a version of Crazy in Love, which is the connection, but Beyonce is a great person for the brand to have to promote the film.

In this weekend's FT it was claimed that '£4,000 can change hands for each mention of their product in the [a YouTube star's] video itself (it costs roughly the same for a shout-out on Twitter).'  Goodness knows how much Beyonce costs...

Update - & here is the official trailer - 6m views in 24 hours:

Given that it's not released until Valentine's Day next year I think we've got a lot of marketing to come!

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