Wednesday, July 02, 2014

Pizza Pilgrims' Panini Sticker Swap

A great promo from Pizza Pilgrims in London.  If you have a sticker that they haven't got in their Panini World Cup Album you can swap it for a free pizza.

Blog post here

"We have started our Panini sticker collection in earnest at the Pizzeria in Dean St – an excuse to feel 8 years old again. so we thought it would be fun to open up our collection to the whole of soho.

In short, we giving away pizza in return for stickers. we will be collecting a different team each week – starting with Italy, obv. if you bring us a player (or, whisper it, a shiny) from the chosen team that week then an entire pizza will be yours, to eat in or take away.

We will also be giving away stickers when you eat in the pizzeria – so you can even get stuck in (!) if you are not a sticker collector (shame on you). we are also selling the sticker books and stickers if you just want to boost  your collection.

Finally – in classic playground tradition – we will be turning our foosball table into a dedicated #sohoswapshop between the hours of 3pm-6pm every day. just come down, and swap your doubles for ones you actually need!"

This week it's Costa Rica.
A great example of using Twitter to push a great (& cheap) idea.

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