In praise of cheap content

Apropos of my post last week about the genius of BuzzFeed's cheap videos - Americans Watch Geordie Shore For The First Time and more - and how they wouldn't have been a great deal better if a lot of money were spent on them, comes this animated gif.

His reaction when he finally breaks the glass is brilliant... pic.twitter.com/FT0pfHiJLM

— LOL_Express (@LOL_Express) August 16, 2015

Yes, there's a place for expensive ads like the one John Lewis just produced, but there's always going to be a place for things like this too.