A while ago Instagram started letting you click through to other accounts by tagging other users, and now people are starting to use this in creative ways, for example this Choose Your Own Adventure game from Old Spice.
(I've loved Choose Your Own Adventure books since I was a kid, including the later 'Dungeons & Dragons' infludenced ones like The Warlock of Firetop Mountain (which according to Wikipedia sold *2 Million" copies...) so I'm the perfect target audience for this. They were kind of the pre-cursor to video games, but clearly with far fewer options. I suspect no one under the age of 30 would have any time for them)
Old Spice's version starts at this picture, and each choice you make (typically 2 options per picture) takes you to a new account for that choice with only one picture on it, and then you get more hoices and so on.
It's best played in Instagram, but now you can play on the web too. Just click on a pic to see the options.
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