A good example of a shoppable YouTube ad, and apparently the first time this has been done for a UK brand - a 4 minute film of Rizzle Kicks performing Summertime:
You can't actually click on the products in the video, but a steams opens (I'm guessing it's a 'card') on the right hand side after 15 seconds or so.
En case it doesn't work embedded you can see it here
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