.@CocaCola buys first emoji on Twitter with #shareacoke drive http://t.co/BL5T6hWKoM via @MarketingUK pic.twitter.com/YvdYskle3w— BrandRepublic (@BrandRepublic) September 27, 2015
Oh - and it's popular!
168,800 #ShareaCoke tweets were sent last Thursday, a world record for Largest Twitter “Cheers!” Congrats @CocaCola and all who tweeted!— RecordSetter (@RecordSetter) September 22, 2015
No idea how much it cost, or if costs depend on how much it's used...