Tuesday, September 01, 2015

'Request your free catalogue online today'

Storage solutions company Big Dug is currently advertising on the underground in London.  On the ad it clearly says 'go online to order our catalogue'

Why would you order a catalogue if you were on their site anyway?  Surely it would be easier just to search on the site?

Well actually, no.  When I posted this on various channels people told me that lots of companies like this, especially in B2B, still have catalogues, because it's easier for people to show to colleagues, to refer to throughout the day and so on.

So while it seems that catalogues for consumer categories are becoming less popular - Littlewoods prints far fewer for example - but in some industries an online catalogue is not essential.

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