I love this - sadly I think it's happening in the US only.
This campaign will run on 29th September, to tie in with the bizarre 'Talk Like A Pirate Day' which was created in 1995:
"In celebration of Talk Like a Pirate Day, which falls on September 19 this year, Krispy Kreme is inviting customers to dress up in their finest pirate gear to receive one dozen free original glazed doughnuts. Qualifying costumes must include three pirate-themed items, such as a bandana or eye patch.
If individuals do not own such gear, they can simply visit a Krispy Kreme store to access the chain’s custom Snapchat geofilter, which can be used to digitally adorn their outfits.
The filter features a pirate hat, parrot and sword.
Consumers must then show their Snapchat selfie with the accompanying filter to any in-store associate to receive a free set of a dozen original doughnuts."
I think it's a great use of both location (you've got to be in a Krispy Kreme to get the filter), couponing (one of the first give-aways I've heard of on Snapchat), and you can bet that the pics are going to be shared far and wide, as will pics of people eating the free donuts!
2 comments:
How do you get that filter? You said visit the store? But how do you do it?
Hi,
I'm not sure exactly, as it's a US promotion and I'm in the UK. But you should be able to access it the same way as you normally do for filters or lenses, once you're near to or inside a Krispy Kreme store.
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