Tuesday, September 27, 2016
Snapchat's Spectacles, and the move to Hardware
Snapchat has announced that they are releasing a video camera, called 'Spectacles', and shaped like... you guessed it.
I think it's a great move, and very much in keeping with Snapchat as a fun brand. You can imagine them being a bit hit at a party, a wedding, on holiday or whatever. They record 10 or 30 second video clips which can then be shared to a phone via Bluetooth and then uploaded, so it sounds like they're shareable - i.e. you could buy a couple of pairs for people to muck about with (at $130 a pair).
It reminds me a bit of the Flip video camera - it's a fun, single use device that is 'good enough' to be fun, rather than a high spec product. Let's see how these sell.
It also raises the question of what hardware would other software companies produce?
Amazon made the Kindle, and then moved on to the Kindle Fire tablet, the Fire Stick, and now the Echo and Dash buttons, which are ultimately all about making shopping easier.
Google has now made phones, and maybe most interestingly, the Chromecast, which is all about accessing content, or sharing content. Oh, and their car.
What would Facebook make? (The Facebook phone has often been rumoured)
What would Instagram make?
What would Twitter make?
How about WhatsApp?
What about Slack?