10 Years of Online Ad Examples

The banner ad is now 10 years old.

To commemorate this fact this German site has archived examples of online campaigns from the last ten years, including the very first banner, a 468x60 for AT&T.

Some really good examples here, particularly in the more recent years. Love the German Weight Watchers work and the DWS overlay, (both on page 5)

Via Adland

Update - the German site is now offline, but you can see the AT&T banner ad (the first ever banner ad) here

GTA 3 - San Andreas Trailer

The new Grand Theft Auto game went on sale yesterday, and was promoted with three traiers online, including this one, set to Tupac's "I Don't Give a F***". Obviously contains swearing.
I'm clearly very behind the curve on this, not being a gamer, but there's lots of other stuff to see on the site.

Great Banners - Lean Mean Fighting Machine

Lean Mean Fighting Machine

Click on Clients, and then AOL

New Jaguar X-Type Webisodes

The first of 5 Webisodes to promote the new X-Type Jag in the US.

Via Adrants

Jeep Climbs Manhatten

Film on the Jeep site of the 2005 Jeep Grand Cherokee climbing the side of Two Penn Plaza to a special 'Jeep only parking' spot at the top.

Great idea, but the film is dull.

Online Begging

Begging for Beer

Vs

Online Busking

Mazda Uses Blog to Launch Halloween Viral

Supposedly anonymous blog created by Mazda in the US to initiate the viral spread of three films.

The first two at the bottom show the Mazda running amok as if it being controlled by an evil force, the final film, which runs within the blog, shows people riding in the M3 with ghouls.

An interesting way of launching a viral.

Via Adrants

Birdseye Health and Nutrition Site

Health & Nutrition

Created by Zentropy Partners.

Part of the much larger Birdseye site

Link via Adverblog

Chicken Fight!

Chickenfight - from Burger King, and their agency Crispin Porter & Boguski.

Two ways of playing - with your mouse, or by shouting 'peck' into your pc's mic (please, no...).

A new addition to the great BK online work that includes Subservient Chicken and Ugoff

Via Adland

Lego Interactive Tour

How Lego Bricks are Made

Produced by Pop and Co

Nike Sphere Thermal

Lots of new Nike cartoons for their Thermal range

Pot Noodle - Natural Noodling

Pot Noodle, recently named the most hated brand in the UK, are continuing their theme of parodying 'dodgy' web sites with their own take on 'Dogging' Natural Noodling

Good fun site, perfect for the target market, with some nice self-depreciating humour, like "If you're under 16 you shouldn't be here. You should be hanging out in shopping precincts with your mates"

Other pot noodle sites include the main site, and Office Bike

New Honda Game for UK

Nice game, and very sophisticated for a free game on a car site.

Somehow supposed to promote their 'whisper quiet' new diesel engine. Very sophisticated for a free game on a car site.

U2 Video in the iPod Stylee

Current combined U2/Apple TV Ad

What was the deal with this? Did U2 pay Apple to get the exposure? Or did Apple pay U2 to use their track and iPod-ise the video? Or give U2 a higher % of the revenue from sales at iTunes?

Great example of a combined mass market music launch.

2 minute version also available, but only to iTunes customers

When I Grow Up

Great new ad for recruitment site Monster

Little mites talking about working in advertising.

Elite Designers Against Ikea

New Campaign for Ikea - Supported by Elite Designers Against Ikea

Quite a nice spoof of the arty designers who make far more expensive furniture, which gets featured in the sunday supplements and mags like Wallpaper*.

The Merchandise page is particularly good - t-shirts for £300, mug for £370, watch for £16,290.

The whole ting gets across the value for money that Ikea offers, and is a lot less up itself than much of the previous Ikea advertising.

Two Drink-Related Mobile Examples

Good Pub Guide goes mobile - not exactly rocket science

Buy Me A Beer - send beer tokens to your friends' mobiles (currently only at a Corney & Barrow)

Cursor Stealer

Via B3ta.com newsletter 153

Cursor Stealer