Tuesday, October 13, 2009
0870 iPhone App saves users £267,000 in 2 weeks
This is another great example of a genuinely successful, useful iPhone app.
The 0870 app finds alternative, cheaper local numbers that connect to the same service (numbers with the national 0870 prefix cost more than local numbers). The app is free, but takes advertising, served through the AdMob ad server and sales house.
Simon Maddox, the app's developer has gone public with some stats on his blog - essentially, in 2 weeks:
153,135 calls made
£267,987.54 saved (assuming a £0.35 saving per minute, and an average 5 minute call time)
Plus $680.82 in ad revenue.
So far then this hasn't proved to be a major money-spinner for the developer, but it's performing a great service for the users. It's also fantastic that Simon is sharing the data.
More info at the Guardian's Technology Blog