Facebook Connect is a way of integrating sites with Facebook. In a way it's a direct reversal of Facebook Applications, where a site would effectively appear in mini form on Facebook; with Facebook Connect, Facebook functionality appears on other sites.
In this case people can use their Facebook details to log into the flavours section of Ben & Jerry's site (what - no Phish Food?), choose their favourite flavour, then post it to their Facebook profile. Two years ago this would have been a Facebook App, now it uses Facebook Connect.
See the screenshots below; visit Facebook for more details:
Log in through Facebook Connect:
Post your favourite flavour to Facebook:
Taken from Facebook's new 'Marketing' page, where they are sharing case studies.
1 comment:
I think they had to remove phish food as a condition of joining FB connect - otherwise they'd be accused of internet fraud/data theft (bum-tish, I thank you)
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