This is an article that Andy Barefoot referred to the other week in a reply to one of my mailings.
It argues that the future of entertainment is the long tail at the end of the buying curve for currently obscure or out of favour items, and how word of mouth recommendations can suddenly ignite sales for these items (e.g. a large % of Amazon's sales are for items not available in bookshops). It also relates to The Tipping Point, the book that tried to identify how social & cultural phenomena happen.
The URL (http://www,thelongtail) leads to a blog - start reading the original Wired article at the bottom, and go on from there.
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