Thursday, December 23, 2004

The Long Tail

This is an article that Andy Barefoot referred to the other week in a reply to one of my mailings.
It argues that the future of entertainment is the long tail at the end of the buying curve for currently obscure or out of favour items, and how word of mouth recommendations can suddenly ignite sales for these items (e.g. a large % of Amazon's sales are for items not available in bookshops). It also relates to The Tipping Point, the book that tried to identify how social & cultural phenomena happen.

The URL (http://www,thelongtail) leads to a blog - start reading the original Wired article at the bottom, and go on from there.

2 comments:

Chris said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a Free Ipod Nano site/blog. It pretty much covers free download ipod agent related stuff.

Come and check it out if you get time :-)

Anonymous said...

Hi - I trained in judo and karate for many years. I was looking for blogs having to do with judo and came across yours. Nice blog. I have my own have my own mixed style school now that offers most of the traditional judo techniques. Come have a look at it if you want.

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