Monday, January 16, 2006

User-Generated Content

My colleague Cory Treffilitti, at Carat Fusion, has developed an passion for User Generated content - that is anything (video, pictures, podcasts) created by consumers that promote brands.

Perhaps it can be best shown through this drive by Firefox to get it's users to create their own ads for the browser, with the best winning a prize - Spread Firefox

Cory's created a blog to document examples of the form, and capture the movement in what will surely be a pivotal year.

Read his UserGenerated blog to stay up to date!

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