Tuesday, January 17, 2006

New adidas Site and Campaign - Step Inside KG

adidas has launched a new site and ad in the US featuring NBA star Kevin Garnett.

The campaign focuses on KG's different personas - the Warrior, the Kid, the Hero, the Leader, and the Comedian. Each persona features a short vignette, with an insight into KG and the new KG3 shoe.

The site also allows users to view and download (to PSP) the film, and even see a 'making of'.

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