adidas has launched a new site and ad in the US featuring NBA star Kevin Garnett.The campaign focuses on KG's different personas - the Warrior, the Kid, the Hero, the Leader, and the Comedian. Each persona features a short vignette, with an insight into KG and the new KG3 shoe.
The site also allows users to view and download (to PSP) the film, and even see a 'making of'.
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