Friday, June 08, 2007

Rage Against The Machine

This is a great example, courtesy of my colleague Juho Koikkalainen from Finland:

Rage Against The Machine was formed in the beginning of the 90’s and it split up about five years ago as the vocalist left the band. The rest of the band formed Audioslave with the ex-Soundgarden vocalist Chris Cornell. Now Audioslave have come to an end as Chris Cornell wanted to concentrate on his solo carrier boosted by the recent Bond movie title song.

RATM has an enthusiastic fan base who have been waiting eagerly for the band to be re-united. Rumors started to spread as soon as Audioslave split up. RATM did one off gig in Coachella couple of months ago and video clips from that gig spread out through Youtube the next day: Here

Now there are now over 200 of those clips online. Couple of days ago this website was published -

It has only two counters and not much else. What happens when counters go to zero? No one yet knows. People are of course waiting for the news that the band has been reunited and that they would release a new album.

Here is a great campaign showing how to create buzz around a certain subject. & the NME has now picked up on the news, driving it into the mainstream media.

Thanks to Juho for this great example!

Update - it's now been revealed that the even ton the 24th August is a gig at Alpine Valley, Wisconsin. With hopefully more to come.

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