Thursday, June 21, 2007

Clairol - Good Example of a Women's Site

One of the things that I have to do is to find good examples of online campaigns and sites. For some audiences this is easy - young men for example.

This is a good example of a site and a campaign targeting women - Clairol's Blame it on the Color in the US

Includes videos with different endings, information on colours, and a section where people can add their own stories.

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