Monday, April 21, 2008

Trendpedia

Further to my last post on Facebook's Lexicon, Simon McDermott from Attentio has just sent me a link to a very nice looking beta of their Trendpedia blog monitoring tool.

This allows you to search for mentions of specific terms in blogs and other social media, with nice example on the American Presidential hopefuls, and this for 3 spring movies.

The Attentio tool lets you look at the posts behind the line, and also has advanced searching options, like 'Mercedes AND car'.

& as a point of comparison with Lexicon, here is the blog chart for Juno and Cloverfield.

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