Thursday, November 20, 2008

Social Networks & Mobile Internet Users

Just as search is generally the most popular desk-based internet application in most countries (& Google is generally the most popular site, with some exceptions), social networking is becming the key application for mobile internet users.

The latest report from Opera, makers of Opera Mini, the most popular mobile web browser in the world (their statement), shows that social networks are generally the top or near the top mobile web sites in all markets that they survey. (In fact if you read this blog, and you're interested in digital media, you should definitely sign up for the free monthly reports).

From the latest report, here are the top social networks for mobile internet users in each market, with the social network's overall position in brackets:

Russia - (1)
Indonesia - (1)
India - (2)
China - (5)
Ukraine - (1)
US - (2)
South Africa - (1)
UK - (3)
Poland - (1)
Egypt - (2)

So in 5 of the 10 markets featured, social networks are the top sites. Search is top in 4 (all Google), while in China the top site is Kong, a wap-only mobile portal.

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