Friday, November 28, 2008

Great takeover ad for Madagascar: Escape 2 Africa on MSN

This is a great example of a really impactful ad.

Today only, on MSN in the UK (& possibly in other countries too) you can see this ad for the new Dreamworks movie Madagascar: Escape 2 Africa.

Click on the bar at the top of the rectangle, and the whole page slides across to show this page, allowing you to watch 3 video clips, play a game, and enter a competition.

Would love to see the effectiveness stats for this one!

This ad unit was created by Eyeblaster

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