Wednesday, November 12, 2008

Google Flu Trends

This is a brilliant example of how search data reflects real life. is a philanthropic organisation, funded by Google, that uses the power of information and technology to address global problems.

The Flu tracker predicts patterns of searches to predict flu outbreaks in the US far earlier than traditional systems.

See it here, and see a video explanation here, with correlations based on pervious years here. This is an excellent project, and as I said a perfect real-world example of how search reflects real life.

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