I love these new ads for Air New Zealand currently showing on the London Underground, and first spotted by my colleagues at Hyperspace.
Each ad focusses on one of the cabin crew, doing something spontaneous. Digital outdoor is a strange medium in that it can sometimes be a portrait shaped video screen, but these ads use the medium perfectly.
See the video of the ads in situ (no sound).
(NB - Air New Zealand also did the 'bodypainted safety video' a few months ago).
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