This is very clever, and to the best of my knowledge a first: Buy 4 tickets to see the new Paranormal Activity film (in the US) via Fandango, and get a code to download the first movie free from iTunes.
Easy to fulfil, and relatively low cost for the studio.
Currently being promoted on twitter - I'd love to see the stats for this one!
2 comments:
i think i once read on this blog about bit.ly stats, just add a '+' to the end of the URL - as such, the stats are available at: http://bit.ly/9VHZtf+
Excellent point - I'd forgotten to look at that.
Nearly 6,000 clicks so far.
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