Awkward family photos is one of those brilliant blogs that showcases people's own terrible photos from their childhood. (& if you're a fan you also need to see Crap At My Parents' House)
Virgin America like it so much that they've partnered with them to create a competition to find the best 'awkward' family vacation picture. Winners will be decided by a vote, once the judges have selected the 20 best. Prizes include discounts on VA flights and 4 round trip tickets on any VA routes.
What's great about this is that the competition is completely in keeping with the site, and is likely to inspire the existing fans of AFP. A few years ago brands would be ripping sites like this off; now they're paying to partner with them.
Via Under The Influence
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