Thursday, November 25, 2010

Rapha x Paul Smith

Luxury cycle wear brand Rapha has just unveiled a collaboration with Paul Smith, including clothing and accessories.

This film shows Paul Smith in conversation with Rapha founder Simon Mottram.  Did you know Smith was so into cycling?  Neither did I...  Fascinating conversation.

You can see this courier bag racing off the shelves!

Very nicely done.

1 comment:

Pablo Edwards said...

Never would have pinned them for cycling enthusiasts either. Whatever it takes to sell I suppose.

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