Friday, November 19, 2010

Volkswagen Fun Theory - Speed Camera Lottery

This is the winner of a competition to find a new 'Fun Theory' idea - to change human behaviour through fun.

The idea is to set up a speed camera, to take pictures of all cars passing a spot.  Speeders get a fine, BUT at the same time some of this fine goes towards rewarding some of the people who obeyed the law, on a lottery principle.

Very clever!

Via Adverblog


Pablo Edwards said...

great idea. I love the concept of it, but it would seem hard to issue tickets as a third party.

Dan said...

Yup - good point. Lots of infrastructure needed, unlike with the escalators etc.

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