Wednesday, November 17, 2010

Google Goggles Marketing Experiment

Google Goggles is a fun picture search application, now available on the iPhone as well as on Android phones.

It's not perfect, but it's fun to use.

To boost trial Google have announced this experiment in the US - take pictures of any advertising assets of Buick, Delta Airlines, Diageo, Disney & T-Mobile, and you will be directed to mobile content, in the same way as if you'd scanned a QR code.

It comes as people start to be aware of the rising level of mobile internet use - Morgan Stanley's recent presentation on this subject is here.

One to watch, I think.

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