Friday, April 15, 2011

Magnum Pleasure Hunt

Pleasure Hunt is a new game to promote Magnum ice cream.  Explore sites, grabbing chocolates as you go.

See screen grabs below:

My only (slight) criticism is that they're not real sites, as they were with the (slightly) similar Orange Balloonacy but Magnum have done a very good job.

Also, I loved how it reminded me of this Carling Black Label TV ad from the 1980s:


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