(Why they've chosen to use the URL youtube.com/universalpicturesUK rather than /HopMovieUK is anyone's guess, but it means that it'll probably cease to exist in a few weeks).
Have a look around while you can.
Monday, April 11, 2011
YouTube microsite for Hop
This is just one example of how much more flexible a platform YouTube is becoming.
Universal pictures have set up this page for the film Hop, featuring the trailer, downloads, and a section where you can record your own song. It's effectively a microsite, but on YouTube.
(Why they've chosen to use the URL youtube.com/universalpicturesUK rather than /HopMovieUK is anyone's guess, but it means that it'll probably cease to exist in a few weeks).
Have a look around while you can.
(Why they've chosen to use the URL youtube.com/universalpicturesUK rather than /HopMovieUK is anyone's guess, but it means that it'll probably cease to exist in a few weeks).
Have a look around while you can.
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2 comments:
Interesting concept.
Why they've chosen to use the URL youtube.com/universalpicturesUK rather than /HopMovieUK is anyone's guess
I'd bet they'll be reusing the concept and url for future promotions and just swapping the content when the time comes.
Yes - I think you're right.
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