Thursday, April 07, 2011

Compare the Meerkat brand ambassador

A new strategy from CompareTheMeerkat / CompareTheMarket - become a brand ambassador for them.

The job spec is pretty unclear, but applicants will earn £40,000 for a 6 month contract.

Apply here and here.

Applications close on the 20th April, a shortlist will be produced by the 6th May, and the successful applicant will be announced on the 20th May.

It's pretty clever, and clearly designed to generate as much buzz as possible.  The application process will allow them to see which applicants have the largest networks that they can feed into, on Twitter and YouTube.

It borrows pretty heavily from other recent stunts / campaigns for Tourism Queensland, Charlie Sheen /, and even Green & Black's

With these, Tourism Queensland seem to be the only one who have actually capitalised on the position more than creating hype around the application process.  (Anyone know how the Tasting Assistant is getting on at Green & Black's?)

Let's see how it pans out for the Meerkat!

Update - here is the announcement of the winner, back in May.  Has anyone noticed the ambassador in his role..?

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