Thursday, October 27, 2011

Almost anyone can afford a smartphone

Now on offer at T-Mobile (other operators are available) A Samsung Galaxy Ace, for free, with a £15 per month plan over 24 months.  A friend recently took up a very similar offer, that included unlimited internet, unlimited texts, and 100 minutes talk time.

Three thoughts:

1 - Smartphone penetration will keep growing very quickly to reach something like 70% within a year in the UK

2 - Apple is going to be seen as very expensive when lots of handsets are being offered for free, and will not be an option for most

3 - However there will be lots of additional (unlocked) handsets bought.  With the best will in the world the Samsung Galaxy Ace isn't designed to last for 24 months

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