Friday, October 07, 2011

Tweet Voting for Paranormal Activity 3

The Paranormal Activity films have a bit of a reputation for innovative promotion.

The first film used the concert booking site Eventful to get people to ask for the film to be shown in their town, making it a low budget smash back in 2009.

Last year they promoted the second film by giving people a free download of the first film if they bought 4 tickets to see the second.

Now they're promoting the third with a tweet vote, supported by a promoted trend, using the same 'TweetYourScream' account as before, to pick the 20 cities in the US that will get the film first.

Only in America, sadly.  Update - now you can vote wherever you are in the world!

1 comment:

Anonymous said...

its now localised to all areas

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