H&M use a Promoted Trend to offer something money can't buy

I like this a lot.  H&M are using a promoted trend with the hashtag #BeatVersaceQueue on Twitter in the UK today to offer an one lucky shopper per store a 10 minute private shopping session on the first day of sale for the new range by Versace at H&M.

This collection is likely to sell out on the first day, and queues are likely to stretch round the block for all stores.

By offering shoppers the chance to win something that money can't buy they're creating real buzz for the brand.

"We are giving 20 lucky winners the chance to beat the queue and shop The Very Best of Versace for H&M on 17th November before anyone else. 1 winner per store will be selected to have a special 10 minute allocated time before the stores open to the rest of the public at 8.50am.


For your chance to win, follow us on Twitter @hmunitedkingdom using the hashtag #BeatVersaceQueue and your preferred store. In 140 characters tell us why you would like to be the first to shop The Very Best of Versace for H&M collection?


The winners will be selected by 16th November."

Nicely done!