Jeep have partnered with the new Call of Duty: Modern Warfare 3 game. They're producing a special edition Wrangler Jeep with the game's branding on it, and as far as I can make out the Jeep also appears in the game.
That stats behind Call of Duty are huge - millions of players each day, millions of minutes spent playing - and probably a very good fit with Jeep's target audience.
That's what articles like this imply - can anyone confirm?
Update - PC Mag says that the Jeep features prominently in the game
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