Thursday, November 03, 2011
Converse's 'Take it Outside' Treasure Hunt
A great competition from Converse. To promote their new boots, they're leaving some pairs around the UK.
Pictures are posted on Facebook, with a date and time that the boots will be left in the vicinity. Other details are added on Twitter.
For example here:
Users then have to find them. There's only one pair, so it they're the wrong size they can give them to a friend. A great low-tech competition. I particularly like the low-tech converse logos!
(I think if this happened a year ago you'd have had to check in on Foursquare as part of the mechanic. Foursquare seems to be getting less buzz these days)
& even if you don't find the boots you can win a trip to the 100 Club (sponsored by Converse) by emailing email@example.com