Monday, January 07, 2013

Shop the Celebrity Big Brother House

This year the online & catalogue retailer Very is a sponsor of Celebrity Big Brother in the UK. 

As part of the deal they've kitted out the house (& maybe clothed the celebrities - although I'm not sure).

On the site you can buy things you see in the house, arranged by area.  For example the suitcases only cost £62.

Ads for Very are on the Channel 5 website, but as far as I know they're not allowed to use the association on TV.  Dreams beds are also a sponsor, but they don't seem to be capitalising on it online.

I think this is very smart by Very, and sure to become a pretty standard part of TV economics.  As far as I know this is the first time it's been done in the UK.

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