It lets people make video clips of up to 6 seconds.
This is the first clip posted, by Twitter's Dick Costolo.
Steak tartare in six seconds. vine.co/v/bOIqn6rLeIDvia @dhof
— dick costolo (@dickc) January 23, 2013
& I think this is the first ad, very suitably by Red Vines Licorice.
We made a @vineapp Vine video of Red Vines. #Vineception vine.co/v/b5D7vzrz6OY
— Red Vines (@RedVines) January 25, 2013
Update - this is good by Topshop
Can see ourselves getting obsessed with @vineapp! Enjoy a sneak peek of our SS13 magazine that's landing in... vine.co/v/b5PzVFYjOXw& Jaffa Cakes
— Topshop (@Topshop) January 25, 2013
Full Moon, Half Moon... vine.co/v/b5PMabODbrQ& Dove
— Jaffa Cakes (@RealJaffaCakes) January 25, 2013
Our #firstpost on Vine! Definitely a strike, thanks to some last pin #magic. vine.co/v/b52z6ljw1F1& Cadbury - Unboxing
— Dove (@Dove) January 25, 2013
Delicious NEW Cadbury #EggNSpoon - Chop off the top & scoop out the yum! Retweet if you'd love to share a box ;) vine.co/v/b1ej2K29Q0u
— Cadbury UK (@CadburyUK) February 1, 2013
Also, The Wall has a selection here, with some good ones from GAP, GE and more
I think Vine is going to be so hot for the next few weeks!
See the latest Vines by searching for vine.co on Twitter