Thursday, February 14, 2013

Topshop at LFW AW13 with Google+

This is a nice collaboration between Topshop and Google for London Fashion Week, Autumn Winter 2013, to show off the different capabilities of Google+

Features include a live broadcast of the Topshop catwalk at 3pm on Sunday 17th February, plus:

A Model Cam - see the show through the eyes of a model
A G+ Photo Booth on Oxford Street
A G+ Hangout
& a G+ App to make your own collection

All focussed on the Topshop G+ page, and the Topshop site

Very good!

Update -

Here is the hangout

(Louis Tomlinson appears 11 minutes in)

Also - 3 models do the Harlem Shake backstage

Update - finally, here's a good summary of how everything was planned, and how it worked

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