'Mobile blinders' or blinkers - How a mobile distracts your attention from everything else around you, for example point of sale material in shops.
From the FT:
"It is a scene playing out in supermarkets across the world: a consumer waits to pay and, instead of browsing the magazines and chewing gum displayed alongside, she pulls out her mobile phone for a quick digital distraction.
US magazine executives call the habit the “mobile blinder” after the vision-narrowing headgear worn by racehorses, and say the trend is wreaking havoc on the industry.
Data released on Thursday show a big decline in single-copy sales of US magazines at newsstands and retail outlets, amid increased digital competition and reduced retail space. Single-copy sales fell 9.5 per cent to about 26.7m in 2012 from the previous year, according to the Alliance for Audited Media. That is about half the 52.9m magazines sold on newsstands a decade ago."